You’ve heard it here (and here and here) before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results.
If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here:
1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase.