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Subject line split testing
This season, give your audience the gift of an optimized subject line
We’re pleased to announce a new feature in Emma’s editor: subject line split testing. Try up to three subject lines and let us automatically send the one that performs best. It’s the surefire way to get more opens and learn what your subscribers respond to. Other than cookies, of course.
SHOWDOWN: Which subject lines got the highest open rates? Play our game and test your email marketing savvy.
GET SMARTS: We partnered with PhotoShelter to create an email marketing guide for photographers. But guess what? It’s chock full of tips for non-photogs, too.
DECK THE INBOXES: Save $150 on a custom holiday template for your seasonal greetings, promotions and invitations when you order by December 12.
