However, most of my early days were exactly the opposite. I was intensely focused on the next day of work. I started teaching myself to code and then learned on my own how to operate (survive) a business. For five years, day in and day out, I did this, my attention drawn sharply on learning how to help people design for their customers. The first dot-com bust enabled ZURB to thrive because it gave me time to learn my craft. I was focused, but I wasn’t yet focused with a capital “F”. Focus (big “F”) is what helped us grow the a business.