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We’re very excited to introduce Bright Ideas, a new thought leadership series from Brightcove featuring the latest news and views on the rapidly changing world of digital media and marketing. Each month, Bright Ideas will highlight video interviews, whitepapers, case studies and research on key industry trends shaping the future of online video, social media and mobile strategies.
This month we’ll be taking a closer look at apps for smartphones and tablets. It’s no secret that fragmentation has made it difficult to develop and maintain apps for the fast-growing list of mobile devices. But a new breed of developers are using hybrid HTML5 apps and cloud-based software to change the game and make building apps faster, less expensive and easier to operate.
To learn more about this exciting trend, watch this month’s Bright Ideas video segment featuring Brightcove CMO, Jeff Whatcott, and VP of Technology, Ashley Streb. They discuss the emergence of a new Content App Platform software category that’s empowering media companies and marketers to use open Web standards to create rich, native apps for Apple iOS and Google Android. You can also download the free whitepaper, “The Rise of Content App Platforms.”
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| Brightcove Inc., a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, the pioneering content app platform. Together, more than 3,600 customers in 50 countries rely on Brightcove’s cloud content services to build and operate exceptional media experiences across PCs, smartphones, tablets and connected TVs.
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