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| What’s happening at Cru Digital |
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2012: The Year of Digital |
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Welcome to 2012 and what a year it will be for digital. We’re expecting big changes and exciting new developments within the digital space.
In this edition (and over the next year) we’ll dive deeper into trending digital concepts and help drive new initiatives that will push your business forward in ways you never expected.
In this edition:
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| Digital in 2012 |
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What’s happening in digital for 2012? Here’s our top 6 predictions for game-changers this year:
- Responsive design (re-designing sites to work across all devices including mobile);
- eCommerce (not just selling products online but running more areas of your business online);
- Social media & marketing (strategies to drive engagement across Facebook, Twitter, LinkedIn etc.);
- Cross platform tracking and reporting (keeping your marketing campaign and website performance honest – both online and offline);
- Conversion optimisation (continual refinement of your online channels to drive the best ROI possible); and
- Digital beyond the web (the ever-increasing pervasion of digital into our households, businesses and our entire way of life!)
Over the next year we’ll dive deeper into these concepts and help drive new initiatives that will push your business forward in ways you never expected.
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Want to see how digital can drive ROI for you in 2012? Contact us on:
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| Upgrade your website for mobile… and all other devices! |
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Reponsive Web Design is currently a buzz term in the digital world as it is quickly proving to be the most practical way to design new websites to work across ALL devices (desktop computers, laptops, tablets… and yes… mobile devices!)
Rather than design a mobile specific site, we’re encouraging both existing and new clients to embrace this new paradigm shift and have their website designed (or re-designed) using responsive web design techniques so that their site will work across all different devices and screen sizes.
Essentially responsive web design automatically changes the layout of your website to best suit the device you’re on – irrespective of screen size or orientation (portrait vs. landscape).
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Don’t be left behind, contact us on:
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| Refer a friend – win an email campaign (valued at $1200) |
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It’s not rocket surgery – simply refer us to your colleagues and friends and if they engage in work* with us both you and they will get your very own Cru-ified email campaign.
This comes jam packed with:
- Your very own email newsletter template (customised to your brand for maximum impact) which can be easily used over and over and over again… it’s the same template system we use at Cru.
- Free campaign set up (this includes importing your contacts, setting up your analytics & reports etc.)
- Layout of your first email newsletter (you’ll need to send us the words and pictures though!)
- Testing (to make sure it works on all those different email readers…)
- And then… broadcast to all your happy readers!
*Conditions apply – work must be for new clients and outside of free email template
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Forward to a friend
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| Virgin takes off online |
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Cru is very proud to announce their recent involvement in the design of the brand spankin’ new Virgin Australia website.
A huge shout out to Virgin Australia for giving us the opportunity to spread our creative wings and give us such an amazing brief and detailed direction.
Check it out: http://www.virginaustralia.com/
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Want Cru to help with your next digital project? Contact us on:
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| 2012 – The year of the Cru |
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The beginning of 2012 has proved to be an exciting one here at Cru Digital. We’ve welcomed new team members, and unveiled a bunch of new ideas to steer our already forward thinking clients straight into the new year!
We’d like to give a very warm welcome to Amelia Miranda (the newest member of our Accounts Service team), Steve Taylor (Senior Web Developer) and Steve Carlisle (who will be joining us in the Design department). Welcome to the Cru!
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| The “Make Cru your b!tch for a week” Competition |
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The “Make Cru your B!tch” Competition has been drawn and the results are in…and Quiksilver has been named the overall winner of the competition!
Quiksilver has won:
- $5K of Cru services (approximately one week in total) which can be used in any of the following ways:
- Design / Creative
- Development / Programming
- Strategy / Consulting
- Marketing services (email, search, social etc.)
2012 for Cru means customer delight and top notch service across the board, and we look forward to hitting the ground running with this package – Congratulations Quiksilver!
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| Surely not more awards?! |
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Another great showing in the past few months with some key wins at the Interactive Marketing Awards (IMAs). Cru recently picked up:
Good work team.
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| Level 1, 232 Arthur St, Newstead QLD 4006 Phone: 1300 THE CRU (1300 843 278) |
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