What is your Future Quotient?
The uncomfortable truth is that much of what currently passes for sustainability strategy in business almost completely ignores the interests and needs of future generations. In wrestling with this issue, our friends at Volans came up with the concept of “Future Quotient” – or “FQ” – as a way to measure the ability of organisations to think and act along intergenerational timescales.
Last week we joined Volans and co-authors JWT at the launch of The Future Quotient: 50 Stars in Seriously Long-Term Innovation, where we heard SustainAbility co-founder John Elkington set out the case for FQ. This report doesn’t claim to have all the answers, but it is definitely recommended reading for any leaders trying to understand what steps they can take to ‘think long’. Visit futurequotient.com to watch the launch event and download the report.