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RECAP
HTML5: Your Resources and Tools
This month’s newsletter focuses on resources and tools that support the transition to HTML5. With browsers changing their support of Flash, HTML5 is becoming the de facto format for rich media display ads. We want to make sure everyone has the tools they need to successfully build in HTML5.
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WHAT’S NEW
Product Updates to Know
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Embracing HTML5 in DoubleClick Campaign Manager and DoubleClick Bid Manager
We’ve updated DoubleClick Campaign Manager and DoubleClick Bid Manager to ensure that HTML5 ads can run smoothly in campaigns. Enhanced Formats are now available for all users, providing larger file sizes and polite load functionality for HTML5 ads. In DoubleClick Bid Manager, the system will automatically pause bids for Flash creatives on Chrome.
First responsive design features now available in Google Web Designer
You can now build ads that will automatically resize to the screen dimensions they show up on. We’ve also added support for AdMob, and we’ve launched new templates, events, and components to help users quickly get started on a new project.
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THOUGHTS
Around the Town
#HTML5Week: Making the transition from Flash
We launched #HTML5Week this summer to provide educational resources for creative agencies who want to make the transition from Flash to HTML5. These resources include:
- Hangout On Air with ESPN, ByHook Creative Agency, and Google Creative Specialists, on why advertisers need to switch to HTML5.
- Step-by-step tutorial for creative developers to learn how to build HTML5 ads, and a new HTML5 Toolkit that aggregates all the tools and tips in one place.
- Google Web Designer certification exam, so you can test your knowledge and prove your expertise in the product, plus a new Google Web Designer landing page that explains how to use custom components and templates.
Inside Google Marketing: Banner ads can be creative and effective
Banner ads get a bad rap, says Google Media Lab’s Bob Arnold. To help clear their name, he shares a few insights on how smart creative strategies can improve banner efficiency and performance, using recent creative work from Google as examples.
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RESOURCES
Help Guides and Certifications
Learn how DoubleClick Studio works with the other DoubleClick Digital Marketing products with our new Doubleclick Integration Guide. Agencies and advertisers use DoubleClick’s integrated ad-technology platform to create, manage and grow their digital marketing campaigns.
Prove to your media agencies and advertisers that you’re keeping your skills fresh and that you’re right for the job. Get Studio Certified and demonstrate your knowledge and skills to build high quality rich media ads within DoubleClick Studio.
Check out our new DoubleClick website for the latest news.
Training: DoubleClick Search, DoubleClick Campaign Manager, DoubleClick Bid Manager
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Until next time,
The DoubleClick team
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