Interview Link: http://unmatchedstyle.com/podcast/the-business-of-illustration.php

One of the scariest moments as a creative is realizing that you can’t just create, you have to sell. Even creative professionals require business acumen. This is a major problem for many creative people, many of whom never learn how to sell their work or promote their brand.

James White has mastered the skills necessary to be an independent illustrator and designer in today’s market. He makes the art that he values most and has built an international following that encompasses individual collectors and major brands alike.

Get to know James a little more in this video interview; Giovanni asked James about how he manages the day-to-day operations of being an independent brand and what it takes to make it as an artist.

James will deliver a keynote at Front End Design Conference May 21-22. Don’t miss him!