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Why is today Blacker-Than-Black Friday? Because we’re about to experience nothing less than a perfect storm of blackness. It’s like 666 towering nimbus clouds are gathering over the Black Sea at the behest of the Dark Lord himself. Damn, that’s black!

Today you can save 20% on 43 black products, from mega hits like the Black-Ops Hoodie, to the Brain-Scan Dress, and Vajamas — plus everything you see below:

Here are just a few of the omens that point to November 14 as being the darkest day ever:

On this day in 1986, legendary Norwegian Black-Metal Band Svartedauden Venner released its chilling debut album, Djevel Fjert Vuggesang.

This also marks the 10th anniversary of the death of famed licorice heiress “Boozy” Bonnie Blackmon, who drove her jet-black Jaguar straight into the La Brea Tar Pits.

Per Mayan prophecy, the Earth will be swallowed by a black hole this evening.

20% discount applies to all products in our Blacker Than Black Friday collection (http://www.betabrand.com/collections/blacker-than-black-friday-collection.html). Promotion cannot be combined with other offers. Sale takes place from 12:01 a.m. EST (11/14/14) through 2:59 a.m. EST (11/15/14). No adjustments on previous purchases.

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