Blue Bottle Newsletter

Well, that was a wild few months.
 
In January, we completed another funding round, which will help us increase our retail presence, beef up quality control on both coasts, and launch a few exciting new products. In February, we opened our W.C. Morse Café in Oakland, and our Dean Street Coffee Bar in Brooklyn’s Boerum Hill neighborhood.

In March, we launched our New Orleans Iced Coffee cartons, which are now moving briskly through Blue Bottle locations and Northern California Whole Foods stores. Shortly thereafter, we announced plans to expand to Tokyo – a dream we’ve been chasing since our days of pulling shots at Bay Area farmers markets back in 2002.

 
Most recently, we purchased Handsome Coffee Roasters, a celebrated roaster and retailer in Los Angeles; and Tonx, a leader in digital coffee subscriptions. This move promises two exciting outcomes: It will expedite our plans for a retail presence in Los Angeles (we’ll be roasting coffee there by the summer), and it will improve our digital experience by providing an in-house software team, specializing in e-commerce and focused on creating the best digital experience in coffee.

What does all this stuff mean for you? Well, despite such a rapid growth spurt, we’re still committed to the same things that motivated us back on those rainy Saturdays in Berkeley. We will continue to bring you the most delicious coffee available, through the most hospitable (and, in collaboration with our brandy-new web team, the most high tech) channels possible. We will still treat all of our guests – both in stores and online – with the utmost respect and care. And finally, we’ll continue to place a large emphasis on sustainability: sourcing responsibly, looking for opportunities to limit our environmental footprint, and creating growth opportunities for our staff.
 
The future’s looking bright, and we’re grateful you’re joining us for the ride. It goes without saying, but we’ll say it anyway: We couldn’t have done it without you.