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Well, that was a wild few months. In March, we launched our New Orleans Iced Coffee cartons, which are now moving briskly through Blue Bottle locations and Northern California Whole Foods stores. Shortly thereafter, we announced plans to expand to Tokyo – a dream we’ve been chasing since our days of pulling shots at Bay Area farmers markets back in 2002.
What does all this stuff mean for you? Well, despite such a rapid growth spurt, we’re still committed to the same things that motivated us back on those rainy Saturdays in Berkeley. We will continue to bring you the most delicious coffee available, through the most hospitable (and, in collaboration with our brandy-new web team, the most high tech) channels possible. We will still treat all of our guests – both in stores and online – with the utmost respect and care. And finally, we’ll continue to place a large emphasis on sustainability: sourcing responsibly, looking for opportunities to limit our environmental footprint, and creating growth opportunities for our staff. |
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