We Love 72 Newsletter

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Hi email,

We know it’s the end of the summer, but let’s not give it up just yet – whack on the barbie, stoke those coals and let the Indian summer begin. We’re here with our top tips to keep your digital sweet and sticky.

Huglr – The place to share family life.

Huglr came to us with a new social application focused around close-knit relationships – be it friends or family. We wanted what matters most to take centre stage, developing an overarching narrative to thread throughout branding, UX and design of the iPhone application. Connecting users with the moments and people they really care about.

World MS Day 2013

Back in May, we launched a campaign to spread awareness of multiple sclerosis, following the stories of six young people living with the disease, and giving the public a chance to share their own mottos.

The main site used imagery to bring the mottos of the public and our six heroes to life, as their stories unfolded down the page.

So, how did we reach that sweet spot? Visitors are often time poor – so we needed to make their experience unforgettable. A fulfilling environment gives value to the consumer.

A site that feels good to scroll through, with beautiful imagery, hidden surprises and engaging content ensures that users will want to return.

What can you do to make people stay longer, return and keep returning?

A solid user journey gives weight to any website or campaign. Browsing a site should be simple and fast – dead ends give your user a bad impression.

Ask your audience what they want; they know what’s important to their needs.

When creating the accessories pages for Yamaha Motor Europe…

We designed the structure around the users needs and expectations. An easy and effective route to purchase gave users access to detailed information about each bike and its associated products. From here users could create wishlists to be saved and sent over to the dealer.

Engagement is key to stickiness Social media can help to build real-time conversations that continue to evolve, giving the user a reason to interact. Conversation is key in building digital connections. Creativity is key in keeping those connections.

Capturing people’s attention and getting them involved

A key part of our World MS Day 2013 campaign was giving the public the opportunity to explore more and more about our six young people as the campaign unfolded. User generated content and social media brought the campaign to life and enabled us to create a word cloud from the 4400+ positive messages shared.

The campaign has been nominated for a Dadi 2013 award.