Icon has recently completed a style guide brand extension for The Real Estate Institute of Victoria (REIV).
The aim of the extension was to create a style guide that would bring a consistent look and feel to all of the REIV’s marketing material when communicating to their members and stakeholders moving forward.
As part of the style guide extension five sub-brands have been created to reflect the REIV’s business areas, membership, REIV shop, training, events and corporate.
The first examples of the new style guide were recently used for the REIV’s first event this year, the Business Breakfast which was held at Zinc, Federation Square, Melbourne at the end of February. The print side of the event consisted of a two page professionally printed brochure which was sent to members, while the digital side consisted of an eDM, website banner for the the REIV website and a tile for their Facebook event page.
After lots of hard work Icon looks forward to continuing work with the REIV this year on their various events and other marketing material.