Emma Newsletter

In this issue: New Year’s resolutions for your email marketing plans, tips for using video in email and Valentine’s Day designs.

FOND GREETINGS FROM EMMA | January's Roundup of Emma Tips, Tricks & Resolutionary Bits

GOT ROOM FOR ONE MORE RESOLUTION IN 2011?

January is the perfect time to take a fresh look at your email marketing plan and make it even better. Just click on a resolution below and we’ll send you tips and advice to help you put it into practice. Our own cover girl and email specialist Claire Burns will be there for you every step of the way.

1. Find out what your audience really cares about.
Use our free survey feature to learn more about your subscribers, and adjust your marketing plan based on their feedback.

2. Focus on your biggest fans and find new ones.
Weed out the email addresses of folks who aren’t engaged and use the signup feature to get some new, eager-to-hear-from-you audience members.

3. Give your campaigns a stylish makeover.
Are your campaigns attracting the right kind of attention? We’ll give you tips for creating visually effective emails.

4. Personalize the heck out of things.
Show your subscribers you know who they are and what they care about by going beyond first-name personalization.

5. Make things automatic.
Ready to get fancy? With our trigger feature, you can easily program send-offs in advance to reach out to your subscribers on anniversaries, birthdays and other big days.

These five resolutions are easy to accomplish, and you’ll even get a reward at the end for your efforts. Go ahead, click on one (or more) of ’em. You’ll be glad you did.

+ IN YOUR ACCOUNT

Email know-how

Become a pro overnight with this handy guide that shows you exactly how to put your email plans in motion.

Read on >

+ TRENDS & TIPS

Video & email together

Take a look at how two Emma customers use videos in their campaigns and get impressive results, too.

Read on >

Emma designer Elizabeth Williams fashioned this month’s roundup and our Getting Started Guide. She wanted to create a sense of empowerment in both designs with a futuristic-retro feel and some unexpected colors. (She’s inspiring that way.)

+ VALENTINE’S DAY

Beyond hearts & flowers

Well, maybe just a few hearts and flowers, in case you like that kind of thing. Plan a Valentine’s Day promotion now with our Studio Design romance-themed features.

Get started now >

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