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Jeremy’s Message
What the world needs now is…any ideas? Love, sweet love was Burt Bacharach’s answer, but that wasn’t what the organisers of the TED conference had in mind when they set the song title as the theme of their 2010 conference in California.
I was at the TED conference again in California a few weeks ago, and it was, as usual, mind-blowing. TED is all about the power that ideas have to change the world.
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Meet the Artist
Ever wondered who drew the emu’s feature, the hovering hummingbird, the scorpion vs snake battle or any of the other cool designs on Icebreaker’s prints?
Meet Stu Forsyth, one of Icebreaker’s team of artists. Stu, who works from our HQ in Wellington, New Zealand, has been with Icebreaker form the beginning – a nettle design of his was our first-ever print.
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New Icebreaker Ideas for Summer + FREE SOCKS!
Check out our super comfortable, lightweight Superfine collection of tops on www.icebreaker.com. Buy any Men’s or Women’s Superfine top by 05/31/10 and receive a free pair of Icebreaker socks!
Once you’ve selected one or more Superfine tops at icebreaker.com and placed it in your Shopping Cart, simply add a pair of socks* to the cart and the total cost of the lowest-priced pair of socks will automatically be deducted from your total when you reach the Payment screen.
* Terms & Conditions:
• The free socks with purchase offer is valid while supplies last and runs from 05/13/10 through 5/31/10.
• Your Icebreaker.com Shopping Cart must have at least one Superfine item plus at least one pair of socks in order for discount to activate.
• Offer limited to one pair of free socks per purchase transaction.
• Limited to stock listed as available on the icebreaker.com website, while supplies last.
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Goldilocks and Glamping
Icebreaker garments are “the Goldilocks of outdoor wear – not too hot, not too cold”. Very true, but, while we couldn’t have put it better ourselves, this great quote comes not from us but from the Huffington Post, the most linked-to blog on the internet. And the news stories don’t end there.
In recent months, Icebreaker has had a high profile in media outlets as diverse as The Wall Street Journal, Newsweek and O, the Oprah Magazine.
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Freaking Ourselves Out
Running, biking and kayaking through wild mountain terrain in torrential rain isn’t everyone’s idea of a good time, but the Icebreaker team had a blast competing in the world’s premier multisport event.
Individuals and teams taking part in the Speight’s Coast to Coast have one or two days to traverse New Zealand’s South Island. The gruelling event involves cycling 140km, kayaking 67km and running 36km – some of it over the Southern Alps, where most of Icebreaker’s merino wool is grown.
Click here for more.
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Ban on Plastics
Plastic fantastic? Not at Icebreaker.
We’re all about nature and sustainability, so we set ourselves the challenge of banning all plastic from our socks packaging. We needed a pack that was tough enough to withstand the rigours of shipping and display, and that could be easily opened so customers could remove the socks and feel how soft they are. It was a big ask, but here’s how we did it.
Click here for more.
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NEWSLETTER HIGHLIGHTS
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Kids Love Our Kids Range
If you haven’t treated the little ones in your life to something from our Kids range, now might be the time to start.
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Behind the Scenes at an Icebreaker Photoshoot
“We chose Australia because I love goannas”, is Icebreaker creative director Rob Achten’s take on why we decided to shoot our Spring/Summer 10 catalogue in Oz.
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Next to Your Skin
We never knew how many weird – and, possibly, illegal – things you can do with an Icebreaker sock until our recent What’s Next to Your Skin? competition. (ended on 03/01/10)
Click here for more.
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