Indiemark Newsletter

The renting of email subscriber lists is often misunderstood and frequently maligned.

But this widely accepted practicecan provide a strong ROI (or passive revenue stream) only if you know what to look for, and respect the inbox.

Get the Skinny!

List Rental Done Right – This example of 3rd-party list rental demonstrates how the publisher can provide value to the marketer, all while winning the hearts and clicks of their subscribers.

Taking Your Email to the Next Level – It’s hard to argue with emails potential, yet many businesses aren’t getting nearly enough out of their programs.

Why Survey EmailsGet Results – Triggered survey emails like this are a nice touchpoint that can help a brand learn more about its customers and create a better experience for them in the future.

After a long two-year hiatus, (thanks to a pesky non-compete) we’ll soon be back in the list business.

If you’re a list owner, publisher, or blogger who’s interested inthe thoughtful monetization of your subscriberassets, we should talk.

If you’re a marketer who’s interested in growing yourlist, sales or pipeline, we should talk too. Likeswise, for data services providers.

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