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Episode 3: Making people pay

Jason and David discuss how 37signals assigns prices to products. Giving something away for free is fine as a step one as long as it leads to a step two where you charge for your product. Pick a price that seems fair to you and that you’d be willing to pay. If you’re not willing to pay for your own product, don’t expect anyone else to either.

Episode 2: Valuation tales

The story behind the mock press release claiming 37signals is worth $100 billion. Jason explains why the sale of Mint to Intuit was disappointing, and asks “Where will the next great generation of companies come from if they keep selling early?” David talks about the dream of selling a company for a big pot of money and that living happily ever on “Mojito Island”.

Episode 1: CEO office hours and Haystack launch

Jason discusses his new CEO office hours and the most surprising call he’s received so far. Jason also discusses how nature can make you a better designer. David takes us behind the scenes of Haystack, the recently launched 37signals site that brings together web designers and clients.

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