PieSync website redesign
We have redesigned our website from the ground up. While staying in line with the previous color palette, we have tried to go for a more open layout with a more professional logo. The main focus was on making our message clear. Feel free to let us know if you think we have succeeded: www.piesync.com
Our website had evolved into a combination of different styles by adding new pages and extra information scattered all over. We had lost track of what we wanted to communicate and in turn visitors had a hard time grasping an idea of what PieSync could do for them.
We had already tried reworking the site on multiple occasions, but instead of creating a uniform feeling this resulted in even more division. Two months ago we decided a complete redesign was in order to make our brand feel more contemporary.
We got rid of the constraining borders boxing in the content in order to make the website feel more open, we went back to using solid colors instead of patterns to follow the current trend towards more flat design and we simplified the menu. We also got a new logo because the old one did not fit with the new design one bit. This was done by the crowdsourcing solution offered by 99designs, highly recommended for anyone on a budget.
The two final logos with the one we picked on the right.
In line with the simplifications of our website, we also introduced simpler pricing plans a month ago. All plans now include every feature so there are no sacrifices. We do not force anyone to abandon their current plan, so you can keep it as long as you want. If any of the new plans is more interesting to you, we of course welcome you to upgrade.
Now you know a little more about the process that went into our redesign. We hope to send more updates along these lines as we expand the focus of our synchronization framework.
Have a great weekend!
Simon, Ewout and Mattias
– The PieSync Team
ps. what do you think about our new website? Did we improve or did you like the previous version better?
pps. does anyone of you still remember our very first version of the website?